Member of the group
Your digital campaigns buy exposure. DartsMedia gives you a repeated presence, at a moment when your audience is social, available and actively consuming.
Bars and entertainment venues aren't just places — they are moments of attention, sociability and active consumption.
$99.6B in operating revenue for food services and drinking places in Canada in 2024, up 4.8% (Statistics Canada).
Source: Statistics Canada, 2024
Advertising there speaks to an adult audience in a relaxed, social setting — at the bar, at the table, among friends.
Your audience isn't just present — they are in a moment of spending, relaxation and peak receptiveness. The bar setting isn't a passage: it's a choice.
DartsMedia model · internal analysis
Whether you're a media buyer, a marketing director or an agency strategist, DartsMedia answers a specific need.
A premium touchpoint in a physical, social environment, at the moment when the brand can become conversational. Where your other media can't reach.
The real metric: the cost of useful attention. DOOH inventory with no scroll, no skip, no digital friction — with a captive audience in a consumption context.
Drinks, dining, sports, music, gaming, a night out with friends. Your message appears in the right context, when your category is most relevant to the audience.
Complements your digital, social, TV or event campaigns without cannibalizing the plan. A physical presence that reinforces recall across the entire setup.
Mounted high in high-traffic areas and above the bar. A strategic digital placement, ideal for maximizing your brand's awareness.
The venue's musical centre of attention. Your campaign appears on a screen patrons consult regularly throughout the evening.
An interactive format built into the venue's activity. Your message slots directly into the gameplay experience, generating extended visibility and active attention.
DartsMedia isn't limited to any single industry. From the large national advertiser to the local campaign, any brand whose audience frequents bars, resto-bars and entertainment venues has a place on our screens.
For regulated categories (alcoholic beverages, gambling, etc.): creative validation, 18+ targeting and compliance with applicable local rules. Contact us for details.
Your other media expose you.
DartsMedia embeds you.
Founded in Québec · Deployed across Canada · Present across North America
Our estimates are based on average visits by venue type — estimated, never certified.
During playoffs, festivals, holidays or major sports weekends, the density in front of each screen increases significantly.
Your campaign price stays fixed. The number of visits rises — which mechanically lowers your real cost per attention.
This advantage applies to any major social gathering event, not just one type of event.
Event-density estimates come from an internal proprietary model — DartsMedia. These projections are not independent or audited statistics. They serve as a framework for media planning.
Contact us to explore how DartsMedia fits into your media plan — national, provincial or targeted.