Your digital campaigns buy exposure. DartsMedia gives you a repeated presence, at a moment when your audience is social, available and actively consuming.
Bars and entertainment venues aren't just places — they are moments of attention, sociability and active consumption.
Drinking places and food services generated $99.6B in operating revenue in Canada in 2024 — a sector with strong, steady foot traffic.
Source: Statistics Canada, 2024
That's 36.3% of the Canadian population. This cohort is over-represented in entertainment venues and especially receptive in a social setting.
Source: DataReportal — Digital 2026 Canada
Your audience isn't just present — they are in a moment of spending, relaxation and peak receptiveness. The bar setting isn't a passage: it's a choice.
DartsMedia model · internal analysis
Whether you're a media buyer, a marketing director or an agency strategist, DartsMedia answers a specific need.
A premium touchpoint in a physical, social environment, at the moment when the brand can become conversational. Where your other media can't reach.
The real metric: the cost of useful attention. DOOH inventory with no scroll, no skip, no digital friction — with a captive audience in a consumption context.
Drinks, dining, sports, music, gaming, a night out with friends. Your message appears in the right context, when your category is most relevant to the audience.
Complements your digital, social, TV or event campaigns without cannibalizing the plan. A physical presence that reinforces recall across the entire setup.
Mounted high in high-traffic areas and above the bar. A strategic digital placement, ideal for maximizing your brand's awareness.
The venue's musical centre of attention. Your campaign appears on a screen patrons consult regularly throughout the evening.
An interactive format built into the venue's activity. Your message slots directly into the gameplay experience, generating extended visibility and active attention.
DartsMedia isn't limited to any single industry. From the large national advertiser to the local campaign, any brand whose audience frequents bars, resto-bars and entertainment venues has a place on our screens.
For regulated categories (alcoholic beverages, gambling, etc.): creative validation, 18+ targeting and compliance with applicable local rules. Contact us for details.
Your other media expose you.
DartsMedia embeds you.
Founded in Québec · Deployed across Canada · Present across North America
Our pricing is calculated conservatively, on a base of 80 unique visitors per day per venue.
During playoffs, festivals, holidays or major sports weekends, the density in front of each screen increases significantly.
Your campaign price stays fixed. The number of people exposed rises — which mechanically lowers your real cost per attention.
This advantage applies to any major social gathering event, not just one type of event.
Event-density estimates come from an internal proprietary model — DartsMedia. These projections are not independent or audited statistics. They serve as a framework for media planning.
Contact us to explore how DartsMedia fits into your media plan — national, provincial or targeted.