The largest presence in the network
In Alberta, DartsMedia operates 236 venues across 106 cities — it is the province where our dedicated network is densest. From Calgary and Edmonton through to smaller towns, this footprint covers bars and resto-bars frequented by an adult audience, in a social setting of consumption. Venues and cities are network facts, verifiable and operated directly. We never inflate these numbers.
Why DOOH in bars works here
Digital signage in resto-bars captures an audience in a relaxed, attentive and receptive moment. Unlike mainstream digital media, there is no scroll, no skip, no adblock: your message shows up in the environment, on highly visible screens. In Alberta, where the culture of sports bars and neighbourhood resto-bars runs deep, this context strengthens recall and complements your digital, social and TV campaigns with a physical layer at the point of consumption.
- Adult audience 18+ in a social, convivial setting.
- Available attention — dwell time on site, screens within line of sight.
- No digital friction: no scroll, no skip, no adblock.
- Media complementarity with your digital, social and TV plans.
Estimated audience in Alberta
We estimate ~23,620 people reached per day in Alberta. This is an estimate, calculated using our methodology inspired by OOH/DOOH standards (COMMB, OAAA, MRC, Geopath) — not an audited measurement. The distinction is clear: venues and cities are network facts; the number of people reached is an estimated figure. To understand how we arrive at this estimate, see our methodology.
Formats & delivery
Our venues in Alberta run your creatives on indoor screens and on electronic dartboards, integrated into playout loops. You benefit from proof-of-play and a focus on useful cost of attention rather than raw CPM — a benchmark we detail in The Qualified CPM.
- Indoor screens placed in traffic and consumption areas.
- Electronic dartboards — a format unique to our network.
- Playout loops in cycles, with creative validation upfront.
- Standardized reporting with estimated impressions and proof-of-play.
Measurement: transparent, never oversold
Our audience figures are methodologically documented estimates, never certified or third-party audited. We prefer honest measurement, labelled as such, over an unkeepable promise. To go further on planning and buying in Alberta, talk to our team or explore our advertiser solutions.