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In British Columbia, DartsMedia is rolling out an owned network of digital screens inside bars and resto-bars — a point-of-consumption presence opening toward the West Coast, simple to buy and measured against OOH/DOOH standards.
British Columbia marks the opening of the DartsMedia owned network toward Western Canada: a focused, developing presence placed where bar life runs deep.
The number of venues and cities is a matter of fact; daily reach, however, is a conservative estimate that we document.
An estimate of the number of people reached per day by the British Columbia network, calculated using a method inspired by OOH/DOOH standards — an order of magnitude, not a guarantee.
Our methodologyBeyond raw CPM, we think in terms of useful cost of attention: a relaxed 18+ audience, present in an environment where the message has time to exist.
The Qualified CPMA gateway to the West Coast for national brands and local players alike who want to test BC at a controlled scale.
Advertiser spaceThe 15 venues and 11 cities describe the real footprint of the owned network. The figure of ~1,190 people reached per day is an estimate based on venue traffic and an average dwell time; it is neither a contractual promise nor an audited measurement. Calculation details on our methodology page.
A dynamic Western market where going out to the bar is part of the social rhythm — a logical ground for a network growing beyond Québec.
Talk to our team to explore the British Columbia network and build your presence on the West Coast.