Member of the group
In New Brunswick, DartsMedia is building an owned network of digital screens inside bars and resto-bars — a point-of-consumption presence tailored to Canada's only officially bilingual province, simple to buy and measured against OOH/DOOH standards.
New Brunswick is our anchor in Atlantic Canada: a developing owned network, placed where bar life is part of everyday life, from the anglophone south to the Acadian north.
The number of venues and cities is a matter of fact; daily reach, however, is a conservative estimate that we document.
An estimate of the number of people reached per day by the New Brunswick network, calculated using a method inspired by OOH/DOOH standards — an order of magnitude, not a guarantee.
Our methodologyBeyond raw CPM, we think in terms of useful cost of attention: a relaxed 18+ audience, present in an environment where the message has time to exist.
The Qualified CPMA way into Atlantic Canada for national brands and regional players alike who want to speak to both language communities.
Advertiser spaceThe 11 venues and 9 cities describe the real footprint of the owned network. The figure of ~1,090 people reached per day is an estimate based on venue traffic and an average dwell time; it is neither a contractual promise nor an audited measurement. Calculation details on our methodology page.
A gateway into the Maritimes, where going out to the bar remains a strong social ritual and where bilingualism opens two conversations at once.
Talk to our team to explore the New Brunswick network and reach both language communities of the Maritimes.