The network's third market
Ontario is DartsMedia's third market, after Québec. It is a territory with strong urban potential: densely populated downtowns, a vibrant nightlife, and one of the highest concentrations of entertainment venues in the country. The owned network builds on these dynamics to reach an adult audience where it gathers.
The Ontario network spans 140 venues across 45 cities, from large metropolitan areas to regional hubs. Across the province, that represents an estimated ~17,210 people reached per day — an estimate, calculated using our methodology inspired by OOH/DOOH standards, not an exact count.
Why DOOH in bars
The bar and resto-bar are social spaces frequented by an adult audience that is relaxed and receptive. Unlike online media, in-bar signage cannot be scrolled past, skipped, or filtered out by an ad blocker. The message lives in the physical environment, on screens visible for the full duration of a drink. It is a rare kind of attention: captive, shared, and anchored in a moment of enjoyment.
In a market as urban as Ontario, this logic drives our approach to the Qualified CPM — thinking in terms of useful cost of attention rather than raw impression volume.
Formats & delivery
Campaigns run on looping digital screens in four-week cycles. Formats support animated as well as static creatives, with creative validation before going live and proof-of-play to back it up. The Ontario network serves province-wide campaigns as readily as major-city or market-level targeting.
Planning a campaign in Ontario? Explore our solutions for advertisers or write to us directly.