The birthplace of the DartsMedia network
Québec is where it all began. Headquartered in Montréal, DartsMedia built the core of its owned network of in-bar digital signage here: screens installed and operated directly in the province's bars and resto-bars. This is where the network is densest, and Québec is DartsMedia's second-largest territorial presence.
The Québec network spans 224 venues across 125 cities, from major urban centres to regional hubs. Across the province, that represents an estimated ~21,410 people reached per day — an estimate, calculated using our methodology inspired by OOH/DOOH standards, not an exact count.
Ten regions of Québec
Network coverage extends across 10 regions of Québec, from Greater Montréal out to regional markets:
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Greater Montréal / Laval
Cities covered: Montréal, Laval, Longueuil, Brossard, Dorval, Lachine
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Montérégie
Cities covered: Saint-Jean-sur-Richelieu, Granby, Sorel-Tracy, Chambly, Saint-Constant
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Estrie
Cities covered: Sherbrooke, Coaticook, Cowansville, Lac-Mégantic, Magog
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Outaouais
Cities covered: Gatineau, Grenville, Shawville
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Capitale-Nationale
Cities covered: Québec
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Laurentides
Cities covered: Sainte-Thérèse, Mirabel, Blainville, Saint-Eustache, Mont-Laurier
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Abitibi-Témiscamingue
Cities covered: Val-d'Or, La Sarre, Rouyn-Noranda, Senneterre
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Saguenay–Lac-Saint-Jean
Cities covered: Saguenay, Chicoutimi, Roberval, Normandin
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Mauricie / Centre-du-Québec
Cities covered: Drummondville, Trois-Rivières, Victoriaville, Shawinigan
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Bas-Saint-Laurent / Gaspésie
Cities covered: Rimouski, Montmagny, Chandler, Sainte-Anne-des-Monts
Why DOOH in bars
The bar and resto-bar are social spaces frequented by an adult audience that is relaxed and receptive. Unlike online media, in-bar signage cannot be scrolled past, skipped, or filtered out by an ad blocker. The message lives in the physical environment, on screens visible for the full duration of a drink. It is a rare kind of attention: captive, shared, and anchored in a moment of enjoyment.
This logic drives our approach to the Qualified CPM — thinking in terms of useful cost of attention rather than raw impression volume.
Formats & delivery
Campaigns run on looping digital screens in four-week cycles. Formats support animated as well as static creatives, with creative validation before going live and proof-of-play to back it up. The Québec network serves province-wide campaigns as readily as regional or market-level targeting.
Planning a campaign in Québec? Explore our solutions for advertisers or write to us directly.