BOOST Boost Activations · stronger presence on your key moments
Estrie

Bar advertising across Estrie.

Around Sherbrooke, Estrie blends a university hub, resort country and Eastern Townships towns. DartsMedia rolls out a digital signage layer in bars there, reaching an adult audience.

The region

The heart of the Eastern Townships.

Estrie brings together Sherbrooke and resort towns like Magog — a bar life that's both student-driven and touristic.

DartsMedia is present across Estrie with a digital signage (DOOH) layer installed inside bars and resto-bars. Advertising there speaks to an adult audience in a relaxed, social setting — at the bar, at the table, among friends. No scroll, no skip, no adblock: a screen at the scale of the room, in a moment when attention is available. From Sherbrooke to Magog, through Coaticook, Cowansville and Lac-Mégantic, it's a physical presence that extends your campaigns where they don't reach.

Why here

Why Estrie.

A region where the Sherbrooke hub and tourist towns feed a lively bar scene.

Hub & resort country

Sherbrooke drives the region while Magog and the Townships draw a going-out crowd — natural ground for a DOOH presence at the point of consumption.

For advertisers

Consistent measurement

Every playout in Sherbrooke, Coaticook or Lac-Mégantic is documented according to our methodology inspired by OOH/DOOH standards.

Our methodology

The right cost of attention

Across Estrie, we think beyond raw CPM: the cost of attention that's genuinely available.

The Qualified CPM
The network in Québec

One region of the Québec network.

Estrie is part of a network present across Québec. Explore the provincial coverage and the other regions.

Run a campaign across Estrie.

Talk to our team about a bar presence in Sherbrooke, Coaticook, Cowansville, Lac-Mégantic and Magog.